When Toho International Inc., was established in February, 1988, the phrase "Customer Satisfaction" was not so well known. We knew this phrase as a kind of a business "motto", but not as a system for actually running a business. Yet, we picked up the phrase as our standard of conduct that is "Yasashisa ni sekinin wo soete" in Japanese, which is translated as " Personal responsibility for total customers satisfaction". This phrase in English works more accurately represents our core beliefs.

Ever since, we have been working unconditionally with this standard of conduct to guide our actions as well as words. This fact led us to the successful acquisition of the ISO9000/2000 approval in 2004 in just 7 months, and we are very proud of this accomplishment.

Customer Satisfaction is our unambiguous goal forever. It can only be achieved with the personal responsibility of each of us individually. We will continuously promote this concept and conduct in pursuit of this, our magnificent goal.

- Hirobumi Nakazaki, President